Who we are. How we work.
Full On. Founders are Lou-Lou Mason and Estella Reed, supported by a vast network of tried and tested Full On. Friends
Expert storyteller.
Delivering brand and communications, Lou-Lou has extensive experience in creative direction across many sectors, particularly data science, fintech, professional and financial services and the creative industries, spanning almost 20 years.
From start up to scale up through to matrix organisations, they have run the gamut of making dream aspirations a reality through concept to tactical execution, including:
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High quality, engaging content and assets, long and short form copy, defining tone of voice, comms, brand and marketing strategy
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Brand creation and design, including launch and integration to channels
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Events, awards, speaker opportunities, thought leadership, policy influence, building key partnerships and ecosystem
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Market and/or proposition pivots; at small, medium and large scale, M&A and integration
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Designing business development and go-to-market strategy through articulation of product and services, personas, catalogues
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Leveraging all media: film, animation, broadcast, podcast, press, digital and socials, integrated to achieve maximum impact
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Campaign management from ideation and audience segmentation to successful implementation and benefit realisation
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Employee engagement, culture, values and business transformation communications
With additional specialisms in sustainability and DE&I, Lou-Lou seeks to embed corporate social responsibility into everything they work on, creating essential additional value for all clients at any level.
Whether in their corporate or artistic life, Lou-Lou is passionate about beautiful, distinct creativity, which moves all who witness it.
Turning everything on.
Our specialist in people and operations, Estella brings a unique perspective to scaling startups, bringing over 18 years experience.
From early stage Seed/Series-A through to established scale-ups, Estella has consistently delivered exceptional results in organisational growth and cultural transformation.
Having worked with more than 20 early stage companies, her portfolio includes:
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Scaling teams by 330% within 18 months
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Dramatically improving retention rates
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Achieving six-figure cost efficiencies in talent acquisition
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Delivering talent and operations while maintaining the delicate balance between rapid growth and organisational health
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Implementing transparent operating systems and values-driven culture
Estella's expertise spans the creation of high-performing teams that attract and retain exceptional talent. Whether working with founding teams or established leadership, Estella is passionate about simplifying the complexities of scaling.
Committed to sustainable practices and operational excellence to create lasting value at any stage of an organisational journey, Estella's approach combines strategic insight with hands-on execution, making her an invaluable partner for founders seeking to build resilient, thriving businesses.
With people experience being at the centre of what she delivers, Estella's core values of authenticity and integrity shape everything she delivers - and she’s learned over the years that a little levity goes a long way!
Full On. Friends
Our community of tried and tested fractional pros and partners have all - like us - built and scaled within their own discipline.
They support us delivering our collective plan to an impeccable standard.
Full On. Friends are all specialists in key areas:
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Tech and dev
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Legal
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People
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Strategy & fundraising
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Creative content
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Brand & design
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Communications & marketing
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Go-to-market
All of this leaves you to focus on what you do best:
visionary leadership.